Portfolio Website
I shape product direction around the customers a business can serve well, and build the conditions for teams to perform. These case studies show how I bring strategy, design, and leadership together.
Product strategy · UX leadership
Refining our ideal customer profile and product direction to course correct a failed attempt at moving upmarket and realign to the broader product ecosystem within our company.
UX leadership · AI workflows
Leading 12 designers to explore workflow agents that make research, ideation, and decision-making more effective.
UX leadership · Team process
Created a Jira workflow for identifying and tracking UX debt. Partnered with Product to ensure every sprint included dedicated debt work, creating a sustainable way to burn it down alongside new product development.
UX leadership · Team operations
Created a new support model that turned recurring manual work into product capabilities and internal tools for Customer Support. Freed engineering capacity while giving Support more ways to resolve customer issues independently.
UX leadership · Business operations
Partnered with our VP to redefine a cross-functional leadership forum around the most important business priorities. Earned their trust to take the lead on shaping agendas, coordinating content, and facilitating the meeting, creating a stronger platform for leadership alignment across the business.
Only through great partnership with Product and Engineering can great design be accomplished, design is a team effort.
I go deep on data and raise the bar on what it means to be customer obsessed. Design starts with empathy and great design requires deep domain expertise.
I have a track record of identifying and developing top talent. I know how to mold cross-functional designers who deliver results.
I’m opinionated and approachable. I help leadership and teams find common ground, make clearer decisions, and move forward together.
My work spans UX leadership, product strategy, research and design. Today I manage design across multiple teams and business lines within a complex B2B product.
Grounded by a Masters degree in Human Factors in Information Design. Formed by 10+ years in product design and leadership. Carried by a team of smart and talented individuals. Constantly refining my practices through continued learning, mentoring and open-mindedness.
