Knowing your customers
I go deep on data and raise the bar on what it means to be customer obsessed. Design starts with empathy and great design requires deep domain expertise.
UX Manager · Product Design · Strategy
Leading design teams to meet and exceed business goals.
I'm Reed, a UX leader who cares deeply about developing talent and wowing customers. I have a passion for complex problem solving, product strategy and systems thinking.
Selected Work
Setting expectations.
Delivering results.
A selection of work across product strategy, experience design, systems, and team leadership.
01
Product strategy · UX leadership
Product Strategy
Refining our ideal customer profile and product direction to course correct a failed attempt at moving upmarket and realign to the broader product ecosystem within our company.
02
Workflow Agents
UX leadership · AI workflows
Workflow Agents
Leading 12 designers to explore workflow agents that make research, ideation, and decision-making more effective.
How I Work
Design is not created in isolation.
Only through great partnership with Product and Engineering can great design be accomplished, design is a team effort.
Conditions for success
I have a track record of identifying and developing top talent. I know how to mold cross-functional designers who deliver results.
A leader and an ally
I am both opinionated and approachable. Aligning leadership and teams is my biggest strength.
About Me
There's always more to learn and my appetite for developing myself is insatiable.
My work spans UX leadership, product strategy, research and design. Today I manage design across multiple teams and business lines within a complex B2B product.
Grounded by a Masters degree in Human Factors in Information Design. Formed by 10+ years in product design and leadership. Carried by a team of smart and talented individuals.
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